Use one structured wall panel project brief to align the material, wall, sample, evidence, quantity, destination and decision that a supplier response should address.
A useful first brief does not need every answer. It should separate confirmed information, working assumptions and unknowns so JUZZI can respond to the actual stage of the project without treating an early idea as a final specification.
The minimum useful project brief
| Brief section | Information to include |
|---|---|
| Contact and role | Company, country, buyer role and the person responsible for the next decision. |
| Project | Project type, location, current stage and a neutral description of the wall area. |
| Material direction | MCM flexible stone, PU stone, an exact reference, a visual direction or “not selected”. |
| Wall context | Interior or exterior, substrate, approximate height, exposure and important interfaces. |
| Scale | Estimated area or quantity, dimensions if known, and whether the figure is preliminary or confirmed. |
| Decision needed | Product comparison, sample, document, installation question, supply review or project quotation. |
| Destination | Country and, when useful, city or delivery context without assuming a trade term. |
| Timing context | Project stage or target decision window, not a demanded or promised lead time. |
Label facts, assumptions and unknowns
- Confirmed: information already agreed or measured, with its source.
- Working assumption: a temporary basis that still needs an owner and confirmation date.
- Unknown: information not yet available and the decision it could change.
- Not applicable: a field deliberately excluded, rather than silently omitted.
This distinction helps prevent an estimated area, visual reference or early wall description from being mistaken for a final order or application approval.
Add the product-information questions
- Which exact product or model could address the stated material direction?
- Which dimensions, edge details, finish references and tolerances apply to it?
- Which current documents are available for that item and destination?
- Which intended-use or installation questions require a designer, installer, material supplier or local specialist?
- Which sample would represent the product being discussed, and what will the sample be used to decide?
Describe the wall as a system, not a picture
Include the substrate and build-up, surface condition, important corners and openings, adjacent materials, access constraints and any known moisture, heat, impact or movement condition. If these are unknown, name the site party who can verify them. A rendering or inspiration image can support visual intent but does not replace the wall record.
Prepare sample and review records
- State whether a physical sample, finish reference or trial area is required.
- Record the product identity represented by the sample.
- Name the reviewer and the decision the review should support.
- Keep approval comments and any accepted variation with the sample reference.
- Carry the same reference into later document, quotation and supply discussions.
Commercial context without invented commitments
For a useful supply discussion, add estimated quantity, packing concern, destination, preferred delivery context and any document needed by the buyer or destination. Price, availability, MOQ, production timing, delivery timing, payment and trade terms remain request-specific until confirmed in writing.
Copy this short message structure
We are a [buyer role] in [country] reviewing [material or visual direction] for [project type and stage]. The wall is [location, substrate and approximate area]. We need help with [one next decision]. Confirmed: [facts]. Still unknown: [open items]. Please tell us which product reference, sample or current document is relevant.
Related: manufacturer sourcing checklist, sample evaluation checklist and project quote preparation.